HOW START YOUR OWN MARKETING COMPANY

A few days ago I noticed a comment on one of my blog post asking me how to start our own marketing company so here i am with a complete guidance and suggestions for persons who want to start there own marketing firm 

As for the post I conducted an interview with Mr Rajesh Mohaan Khera who is the owner of AREHK Healthcare pvt limited and asked the questions regarding topic

RAJESH MOHAAN KHERA
He is the owner of AREHK Healthcare pvt Limited Agra. He has worked in past for wockhardt, after that he decided to start his own firm well I got a chance to meet him first time in 2009 and from then he kept me inspiring and i know there are many more for whom he is an idol ........ so lets find out what he want to share.....

Q: What is your basic qualification ?
Ans : I am a Bsc graduate.

Q: What is your previous work profile ? 
Ans: I worked for wockhardt for about 10 years as a medical representative in delhi .

Q: How did you came to the idea of starting a pharma company ?
Ans : well I think everybody who is working in marketing field once in his whole life thinks about starting a company.

so lets see what he answered  for the question how to start your own pharmaceutical company

sir actuly my readers want to know how to start there own marketing company so plz guide us about the process

Q:  what is the minimum qualification required to start a company ?
Ans:  anybody can start a company no qualification required

Q: what are the types of companies that we can start ?
Ans: basically three types Private , Partnership and proprietorship

Q: What is the first step to start a company ?
Ans: Make a decision and after that plan every thing ,do as much research as you can.

Q: what is the minimum amount that is required to start a company ?
Ans : The minimum amount required to start a company is about 10 to 15 lakh indian rupees

Q: Starting a company needs paperwork sir plz tell us what legal documents are required ?
Ans : Before starting a company you should must have a proper Drug licence and sales tax license /no

Q: where can we get these licence ?
Ans :  you can get these license from respected office or you can also apply for the online 

Q: sir are there any space requirements for company ?
Ans : yes you should must have an office and a proper storage area

Q: What is the minimum inventory required ?
Ans : It totally depends upon how much area you want to cover for sales for example If you want to sell your formulations in one or two city inventory requirement is less and as you increase the number of cites inventory increases.

Q: Well as we are discussing about inventory so plz can you tell us what is the minimum no of formulations that a person should start with ?
Ans: you should must have more than 10 products in your firm

Q: I heard somewhere that you can start a company with only 2 formulations in market ? what do you say ?
Ans: well i will say that it is not possible  just tell what will you show the doctor when he will ask for your product list .......  products will never make you confident you should must have at least 10 products

Q: Where to get the products for the company ?
Ans: you can either ask a company to manufacture your products or you can have your own production unit

Q: sir how to decide that what type of products I should start with ?
Ans: well this totally depend upon the area where you want to start the company . you should must research what type of products are popular in the market and you should must focus on them and you should must start with otc products first

Q: what is total number of staff required ?
Ans: depends upon the size of company and on you

Q: What is the minimum qualification for staff ?
Ans : should must be graduate

Q: what is your mantra to be successful in Pharma marketing ?
Ans: Hard Work and you should must know what you want to do

Q: what are your suggestions for our readers who want to start their own company ?
Ans: Before starting a company you should must be focused on what you want to do and I suggest that do as much research as you can and it will be to take a experience of pharma marketing before starting the company

It is hard to earn success and it is more difficult to maintain it if you want to be in the filed you should must come with your mind prepared to do this.............. I want to say thanks to Rajesh uncle to providing me his valuable time and also want to say thanks to Parth khera who came forward to help me without any questions
well there may be questions in your minds also so don't put them down ask them in the comment box and suggestions are most welcomed

Cafeen is helpful to a healthy liver

Your morning cup of tea or coffee may be doing more than just perking you up before work. increased caffeine intake may reduce fatty liver in people with non-alcoholic fatty liver disease.

 caffeine stimulates the metabolization of lipids stored in liver cells and decreased the fatty liver of mice that were fed a high-fat diet. These findings suggest that consuming the equivalent caffeine intake of four cups of coffee or tea a day may be beneficial in preventing and protecting against the progression of NAFLD in humans.

Mechanism of Action

caffeine and, in particular, the main substance it is broken down into, paraxanthine, may slow down the progression of liver fibrosis, alcoholic cirrhosis and liver cancer. However, other studies do not find an association with tea, which suggests that the mechanism of action might not be dependent solely on caffeine (via paraxanthine).

Coffee and tea are so commonly consumed and the notion that they may be therapeutic, especially since they have a reputation for being "bad" for health, is especially enlightening.

The team said this research could lead to the development of caffeine-like drugs that do not have the usual side effects related to caffeine, but retain its therapeutic effects on the liver. It could serve as a starting point for studies on the full benefits of caffeine and related therapeutics in humans.

INSIDE PHARMA MARKETING

What is pharma marketing ? I will not go very deep just simple definition marketing strategies for the sale of pharma product .lots of companies are involved with the field but the question arise is how it is different with traditional marketing .answer is simple traditional marketing is work directly with its consumer but pharma marketing work for the patient VIA Doctor 

MEDICAL REPRESENTATIVE 

Is a person who generate the sales from the doctors by giving them information about the drugs.well I interviewed one of my seniors a few days back regarding the job of a medical representative i wanted the to do the interview becoz he recently switched his job from marketing to banking. so i am here with interview
Prashant maurya

He is a graduate of Pharmacy from Rajiv academy for pharmacy and has worked in the field of marketing for about 2 yrs ,he recently switched his field from pharma to banking and is currently employed at Union Bank of India

Q : Who is medical representative 
Ans : a med rep is a person employed only to promote the products and to ensure the selling of the same
As i wanted to know the reason why he switched the job so this is what i asked
Q : many times it is said that there is no time limit for working of a medical rep.
Ans : This is wrong saying theoretically but as per job requirement yes it is true
Q : Pharma Marketing is the best way to earn a handsome amount with in a short span of time what are your views 
Ans : yes it is true ...... as ensuring the target completion give you very handsome amount of incentive and in some time even you enjoy the exemption of income tax also .
Q: Now a days even a person with a degree of B.Tech is also applying for the job of medical representative . what are your views ?
Ans: True ... but it is not only the lure of money but even there is a wide scope in this field but with this there
 are challenges also ...... in case of b tech holders the freshers are usually applying and in those case they opt it only to earn as soon as possible only after compilation of degree ...... they find it difficult in there field so they opt it....
Q : sir is it ethical to give this job to a non medical professional as humans are directly involved in the field
Ans: yes it is becoz the job profile support to them also any person having good communication skills and better selling can perform the job smoothly ... and in many cases you find that they perform much better duties
Q: recently you change your filed from pharma to a banker what do you say about this ? what led you to go for it ? 
Ans: in my case many factors came across me ... my family was not supporting for this job profile .... in my personal view i did not find it suiting with my work nature... may vary from person to person .... and even job security matters .... some of my elders also suggested me for my other option and i followed them and at this time i am happy with my job ...

I found my reason why he left the job

WHY A JOB OF MEDICAL REPRESENTATIVE IS NOT CONSIDERED AS A RESPECTABLE JOB
Well i was never agree with the statement but lets  find out this with another interview
Amresh Singh 

He is also graduate from Rajiv academy for pharmacy and is working in marketing field from last 1 year in delhi, and has achieved a height of success with in a short span of time.
Q: who is a medical representative 
Ans : He is a person who are hired by a medical company to promote their products to doctors and also at chemist n stockiest level.... his /her work is to generate the Rx of their products
Q: what is the staring salary 
Ans : It differ from company to company and person to person..... every company have their own norms regarding salary and they offer it according to experience and knowledge of person .
Q: How much growth do you see in the job
Ans : In the pharma field growth is sure .... it depends on your working style and hard working. It does not matter how you work ,only matters how you accomplish your target .. either it comes from ethical way or from any other source..... complete your target and get promoted.
Q: What are major drawbacks of the field 
Ans: there are so many
lots of pressure
no support by upper bodies to achieve target and many more
Q: Many times it is said Marketing is not a respectable job what are your views ?
Ans: sometimes I also feel this ... in the beginning i also thought of this It also depends on the behaviour of the person to whom you are contacting ......it depend upon how a retailer responses u , how a stockist ,RBM , ABM , ZBM and other teammates behave with you , how doctor  responses ur call and how other staff behaves to you ......if these conditions are favourable with you it creates a +ve atmosphere and thus make you happy
Q : Is it true that there is no time limit in marketing
Ans : yeah it is true ...... you have to complete the work your are assigned at any time ... If you are going to field at 9am and your work is complete at 3 pm you can go home but if your is not completed even till 9 pm you can't go home you have to stay and complete your work
Q: marketing is good for big cities only and is not successful in small areas ?
Ans : This is not so true .... actually the matter is that ,that in big cities there is much more growth and opportunities but in small cities scope is little bit limited as every big company starts its business in big cities but cities you have to be more alert about your target becoz SAVDHANI HATI DURGATNA GHATI koi aur company aapki galti ka fayda utha sakti hai 
Q: where do you see yourself in future 
Ans: it depend upon dedication ..... if I work hard my future will be as brightest star
Q: what do you suggest to students who are opting for Pharmacy marketing
Ans : my suggestion is that this is a good field where you can prove yourself  .this field need your hard work dedication ... patience ...sharp mind  , be positive and focus on your target ....earn incentives.... foreign trips  ... never feel extra pressure bt always remember one thing nvr make false commitments to any one..

well i think that this post will help the students who want to opt for marketing and also boost the moral of them who are already in marketing .... and stay tuned to pharma blog for more updates on other job fields .... and please must comment if you have any suggestion and comments /queries

WHY THESE MEDICINES ARE AVAILABLE ONLY IN INDIA

Every country has its own list of drugs the list is used to manage those drugs which are used in the country but even after the presence of the list in india there are many drugs which are still used in country even when the whole world is aware about their harmful effects and what that worries me the most is that some of these drugs are also available over the counter so here I present you the list :

PHENYLPROPANOLAMINE

It is the commonly used in cold and cough medicines in india and in us it was used to treat obesity well there it was found that the drug also tend to increase risk of hemorrhagic stroke (stroke due to bleed in brain) as well as it also has the potential to worsen psychiatric problems . Though the dose used in cough and cold medicines is lower than that used in obesity, people buying the medication especially over the counter should be made aware of these adverse effects.

METAMIZOLE (ANALGIN)

Metamizole is banned in some some countries becoz it has serious effect on the bone marrow due to which production of wbc is affected adversely .Analgin it self is not banned in india but its combination is however banned.

OXYPHENBUTAZONE.

it is belong to the same class of analgin and it is also a pain killer it also cause bone marrow depression and is banned in many other countries. its combination with any other drug is banned in india .

NIMESULIDE

it is the most easily available drug in india few it is banned in many countries every one knows how serious it is for liver but it is still used in india especially in rural areas .

CISAPRIDE

it is the drug that increase gut motility and is used to treat constipation and acidity but it may cause arrhythmia if used in higher dose and its combination with other drugs is also dangerous .

FURAZOLIDONE 

it is drug used to treat diarrhea it is used either alone or with a combination of other drugs  and it is banned in other countries ecoz it may cause cancer as it belongs to the class of drugs which can cause cancer .i was a bit surprised when i found that it is even used in the government supply drugs.

CERIVASTATIN

it is a cholesterol lowering drug similar to atorvastatin It was withdrawn since it caused several cases of rhabdomyolysis (damage to muscles) following which patients suffer from kidney failure. Unfortunately, it is still available in India

PHENOLPHTHALEIN

Phenolphthalein is a stimulant purgative. It produced cancers when tested in mice as well as damage to genes. Hence it has been banned in some countries.

QUINIODOCHLOR

Quinodochlor is an amoebicidal drug effective against diarrhea caused by amoebae.  It caused a serious side effect called subacute myelo – optic neuropathy, initially seen in Japanese, a condition that caused nerve damage and loss of sight.

TEGASEROD

Tegaserod is a drug that is used to treat patients with irritable bowel syndrome with predominantly constipation. It was withdrawn from the market since patients taking this drug showed increased incidence of heart attack and stroke

THIORIDAZINE

Thioridazine is an antipsychotic drug. It causes adverse effects like arrhythmia (abnormal heart rhythm), eye damage, and a condition called neuroleptic malignant syndrome

PERGOLIDE 

Pergolide is a drug used for the treatment of Parkinson’s disease. It has been withdrawn from some countries since it causes damage to heart valves

These are the drugs which should must be taken into consideration by the government and if you like the list plz must share it with your friends and make everybody aware of this