Tuesday, 7 May 2013

PROPOSTION ON PHARMACEUTICAL MARKETING SYSTEM


PHARMACEUTICAL MARKETING
pharmaceutical marketing can be defined as the process by which market for pharmaceutical care is actulised the core of marketing is increasing the demand of the product and services it is done by means of free sample and other marketing techniques
OBJECTIVES
The main objective of pharmaceutical marketing is to make profit through satisfying customers  .therefore the marketers should must under stand the need of,want ,belief of the coustemers
WORLD PHARMACEUTICAL MARKET
The first known drug store was opened by arabians in baghdad in middle ages by 19th century countries like europe and usa also started there drug stores most of todays pharmaceutical firms are started in 19th century as there was the huge discovery of various pharma ingredients in that era there fore the was an increase in the no of companies 
this was the list of top companies in the pharma world 
INDIAN MARKET
Indian market is very new for the world as it started in 20th century but it has a very promising growth and is growing very fast and effectively .there are  more than 24000 licensed companies in in India and today 84 % of AIDS drugs are supplied to about 30 companies from India only and there fore it is the matter of our pride 
pharmaceutical companies in India both indigenous and multinational are focusiing on the development of generic drugs only and this is the matter of most concern becoz it has led the research field down in the country
these are the companies with the maximum share in indian pharmaceutical market 
FACTORS CONTRIBUTING THE GROWTH OF INDIAN PHARMACEUTICAL MARKET
there are various factors 
  • growing population
  • a huge patient base
  • increasing income
  • improving health care system
  • penetration of health insurense system
  • adaptation of patented products
  • patent expires in other countries
KEY CHARACTERISTIC OF INDIAN PHARMACEUTICAL SECTOR
  • low cost production
  • low R&D cost
  • innovative scientific man power
  • increasing pharma trade
IMPORT MARKET 
The import market of india is about 12% of total market .the major supplier for the indian market are US ,germany, denmark,italy, france and u.k major pharmaceuticals that are imported are provitamins ,cortisone ,hydrocortisone , insulin ,penicillin ,oestrogen ,progesterone 
EXPORT MARKET
The export market of country is not as good as the import as many indian companies does not fall into the standard of other countries. the Indian market is ranked 17th ALL OVER THE WORLD THIS YEAR  export contains usually 55% of produced drugs and about 45% of bulk materials 


WORLD PHARMACEUTICAL MARKET
according to me the world pharmaceutical market is currently in its down phase and becoz the expiry of various patent of famous drugs there is a huge competition but as the reserch cost companies the most there for the research are being on there low phases there is a decline in new drug development 
KEY PLAYERS OF WORLD PHARMACEUTICAL MARKETING
As i said the world market is going down these days but there also few companies who are really ruling the world wit there innovation and are growing very fast  the leading world countries with highest pharmaceutical market can be given as follows 
GLOBALIZATION IN WORLD PHARMACEUTICAL MARKET
The world pharmaceutical market is all set to get in the hands of globalization and there are major acquisition taking place in all over the world according to study and findings there have been more 10000 alliancing carried out all over the worlds in last decade of the world latest pharmaceutical pharmaceutical acquisitions can be given as

so these were my views over the pharmaceutical market hope you like it and plz do share if you like it


1 comment:

  1. Interesting and important information. It is really beneficial for us. Thanks

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